Experience the benefits of direct, active ice massage. Ice-Up provides effective treatments in 5-10 min. versus 20 min. for passive ice packs. Highly effective therapy for ligament, tendon, and muscular injuries. Ice-Up provides quick deep tissue penetration focused on target areas. Use of immediate ice massage increases treatment effectiveness while speeding recovery. Product Features: portable carry cooler keeps stick frozen up to 10 hours, leak proof design keeps your sports bag dry, affordable, small & easy to carry, simple and effective just fill, freeze and carry it for ice on the spot. Includes IceUp™ and insulated Carry Cooler.